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empowers organizations and connects
them with those that matter

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help brands tell the story of their good work

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guide brands through the customer journey

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craft brand stories that shape culture

OUR STORY

Hi, I’m Glen McDermott, Founder and Creative Director of Red Rock Branding. I’m a brandamentalist, image-maker, and storyteller. I grew up in Australia. After my studies, I served on marketing teams for Australia’s Country Road, Metro in Singapore, The Limited in the USA, and other Fortune-500 companies.

In between these assignments, I took long bicycle trips through Europe, Asia, and Indonesia. On a bike you’re vulnerable. You’re approachable, and you’re available to talk and listen. On my travels I was warmly received by complete strangers over and over, everywhere I went. We shared stories, and we communicated across language barriers. This kind of true connection is hard to find when you’re locked away in planes, cars, and hotel rooms. I came back from these trip changed. I wanted to do something meaningful, something honest and real. And that’s how Red Rock Branding was born.

Red Rock takes the corporate world’s best marketing practices and applies them to non-profits, health and wellness initiatives, environmental issues, and the arts. I tell my clients’ stories with compassion, empathy, and authenticity, key ingredients for effective communication and a connected customer base.

Today, you can find me bringing the art and science of marketing to Yale’s mental health clinic, Southern Connecticut State University’s School of Business and Tulane University.

At Red Rock, we build healthy communities and unite business for social good.

Unify – Simplify – Amplify

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METHODOLOGY

methodology

SERVICES

Services

Case Studies


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TEAM

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TESTIMONIALS

I participated in the roll-out of the MINDMAP campaign and was totally blown away by how Glen was able to simplify complex messages to deliver a clean message that brings people to action.
Marc Rabinowitz Partner at Ernst & Young
Glen truly listened to the customer and collaborated well. It was a great creative experience re-branding my company. Red Rock produced great deliverables and services enabling me to market and present with much greater confidence.
Jeff Mossberg Chief Innovation Officer (CIO) at Innovate2Animate, LLC
Glen provides a very comprehensive, high quality service that goes far beyond branding. We have used Red Rock to help develop messaging for a public health campaign, devise strategies for dissemination and bring in stake holders into the process. Glen has consistently provided rapid, high quality service in addition to ...
Vinod Srihari Associate Professor at Yale School of Medicine
Glen's vision is expansive. He embraces technology and social media to create innovative brandingand messaging with lasting value. He possesses a keen sense of possible synergies and is quick to realize these potentials. It's been deeply gratifying to collaborate with Glen
Laki Vazakas Artist in Residence at Children's Hospital Boston
Glen is the best.He really helped with website,new logo and lots of marketing (shows, eventsand other aspects..). He always has new ideas and thoughts….great towork with.
Gerard Adinolfi Sales Manager at G&H Equipment
Glen provides a great balance ofleft and right brain thinking to all situation.Certainly he is creative, yet in the business world this needs to be paired with the ability to get it done. Glen bringsimagination AND execution to his work. He is the right person when you need to put ...
Dan Kowalski Senior Manager Global Execution Team at Mars Global Chocolate

Contact





Contact Info

203-295-4882

glen@redrockbranding.com

760 Chapel Street, New Haven, CT 06510

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